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Financial Industry Messaging that Hits it Out of the Park.
Dec 02, 2021

Financial Industry Messaging that Hits it Out of the Park.

In our last blog, we talked a bit about marketing messaging; some of the art and science that goes i...

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What is marketing, exactly?
Nov 19, 2021

What is marketing, exactly?

Now if you’ve taken marketing courses and already know all of this stuff, feel free to leave n...

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The Great Resignation. Is your bank resigned to living with it?
Nov 03, 2021

The Great Resignation. Is your bank resigned to living with it?

“Early in the pandemic,” says American Banker in their recent article, “In the war...

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Here we go again! First the IRS. Now, the SBA.
Oct 04, 2021

Here we go again! First the IRS. Now, the SBA.

  Uncle Sam wants you… to stop making SBA loans to small businesses! It’s hard to...

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The Wallet. Now on the Verge of Extinction.
Sep 09, 2021

The Wallet. Now on the Verge of Extinction.

I recently purchased season tickets for my beloved Auburn Football games, and believe it or not, cou...

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Interested in cutting customer service costs by 30%?  Let’s chat!
Aug 31, 2021

Interested in cutting customer service costs by 30%? Let’s chat!

 Robots have been demonized for a long time. And understandably. Hard to believe but it’s...

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What A Small Town Taught Me About Artificial Intelligence.
Aug 23, 2021

What A Small Town Taught Me About Artificial Intelligence.

As a community bank, nothing is more important to your success than understanding your customers and...

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What Banks can Learn from Caramel Colored, Carbonated Water
Aug 03, 2021

What Banks can Learn from Caramel Colored, Carbonated Water

All the talk these days seems to be about digital transformation and offering a personalized digital...

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Personalization versus Privacy… the Banker’s Tightrope.
Jul 28, 2021

Personalization versus Privacy… the Banker’s Tightrope.

Personalization versus privacy...

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Your Mail?  Don’t Worry, It’s On Its Way.
Jun 17, 2021

Your Mail? Don’t Worry, It’s On Its Way.

why not to use direct mail in the short term...

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Category List

  • RSS feed for SubBlog Bank Marketing (3)

Post List

  • The next generation of bank marketers needs mentors, not just technology
  • Bank marketing in an age of mistrust
  • 6 steps to creating compelling, compliant bank marketing messaging that works
  • The difference between ours and theirs? Thinking.
  • Bank marketing: navigating the stormy seas of change
  • ICBA letter: Seniors need protection from crypto fraud.
  • The fear of risk. Avoiding it can be risky.
  • 7 ways to address the big problem of big data
  • AI. Causing a problem it’s supposed to solve?
  • Big banks are pretending to be small. Are people buying it?

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