The secret to successful marketing is, of course, planning.  Before you spend a dollar, you wan...

  Over the course of my many years in the ad agency world and working closely with Fortune 100...

Let me begin by admitting that I found these recent articles both informative and confounding. In th...

Type the phrase “blog writing best practices” into your Google search field and what do...

  What is SEO? Search Engine Optimization, or SEO, is the process of enhancing content so that...

I’ve said this before, and I’ll say it again:  I’m not an economist. While I...

Let me take you back, briefly, to my early days in “the business,” that being the advert...

What do bananas and baking soda have to do with bank marketing? I thought you would never ask. Let&r...

  Since the very beginning of community banking, these home-grown institutions have enjoyed a d...

Ad agency folks are famous for their metaphors. When we came up with a campaign idea, for instance,...