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Personalization versus Privacy… the Banker’s Tightrope.
Jul 28, 2021

Personalization versus Privacy… the Banker’s Tightrope.

Personalization versus privacy...

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Your Mail?  Don’t Worry, It’s On Its Way.
Jun 17, 2021

Your Mail? Don’t Worry, It’s On Its Way.

why not to use direct mail in the short term...

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Customer Service. Can Technology Fix It?
May 17, 2021

Customer Service. Can Technology Fix It?

A lot has been written lately about how banks and credit unions need “digital transformation&r...

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Introducing Martech Without the Migraine.
May 07, 2021

Introducing Martech Without the Migraine.

Just in case you stepped away from your computer for a few minutes, marketing technology or martech,...

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The Right Marketing Resource is Out There… If You Can Find It.
Mar 25, 2021

The Right Marketing Resource is Out There… If You Can Find It.

There’s no doubt that in terms of sheer numbers, the gig worker pool has certainly grown. Acco...

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Free Stock Photos Often Come with a Price.
Mar 09, 2021

Free Stock Photos Often Come with a Price.

“If it sounds too good to be true, it probably is.” It’s an adage that, in my own...

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Auto re-fi loans can lead to additional revenue down the road.
Jan 21, 2021

Auto re-fi loans can lead to additional revenue down the road.

I’m one of the lucky few who, at the moment, doesn’t have a car payment.  And when...

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Why use a credit card when your PAL will Pay?
Dec 10, 2020

Why use a credit card when your PAL will Pay?

Credit cards are important to banks, right?  Important enough, it appears, that some banks will...

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Are you simply serving up Spam?
Dec 07, 2020

Are you simply serving up Spam?

We all know email marketing, right?  Of course; our inboxes are inundated with them on a daily...

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Let’s not take Community out of Community Banks.
Nov 26, 2020

Let’s not take Community out of Community Banks.

 The CEO of Chime, the U.S. technology neobank company that provides fee-free financial service...

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Category List

  • RSS feed for SubBlog Bank Marketing (3)

Post List

  • ICBA letter: Seniors need protection from crypto fraud.
  • The fear of risk. Avoiding it can be risky.
  • 7 ways to address the big problem of big data
  • AI. Causing a problem it’s supposed to solve?
  • Big banks are pretending to be small. Are people buying it?
  • Indecision. Perhaps not the villain it’s always made out to be.
  • Chatbot customer service.  Get it right... Or else?
  • Why it's important for a bank to always look and sound the same.
  • The In-Branch Marketing Opportunity: Are You Missing It?
  • Respect your elders.  Protect them from fraud.

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