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10 reasons to work from a creative brief in bank marketing
Mar 29, 2024

10 reasons to work from a creative brief in bank marketing

  We’ve talked about this before, but it is so important to community bank marketing tha...

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GenAI won’t replace your job. But, someone using it will!
Mar 22, 2024

GenAI won’t replace your job. But, someone using it will!

According to IBIS World, “there are 2,595,852 people employed in the Commercial Banking indust...

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Are you managing your data or is your data managing you?
Mar 18, 2024

Are you managing your data or is your data managing you?

  Let me start this week’s blog with once again thanking The Financial Brand for letting...

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Personas, personalization, and high performing bank marketing
Mar 14, 2024

Personas, personalization, and high performing bank marketing

What’s the hottest term in community bank marketing these days? Personalization.   A...

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Why content is still bank marketing king
Mar 06, 2024

Why content is still bank marketing king

What is content marketing? According to the Content Marketing Institute, one of many self-proclaimed...

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Which cop are you today?
Mar 01, 2024

Which cop are you today?

Yes, that’s me. Judging from the smile, I’m guessing this was taken on one of my “...

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Post List

  • The Great Wealth Transfer: A $34 Trillion Opportunity for Community Banks
  • Boost engagement with our holiday observances
  • How to maintain a memorable brand.  And what can happen when you don't.
  • Don't throw the AI-generated baby out with the proverbial bathwater
  • The CFO's dilemma: A make-believe (sort of) scenario
  • 3 ways bank marketers can do more with less
  • FDIC's Part 328: what it means for community banks
  • It’s nothing personal. Or, is it?
  • GEO wants to know. What's your intent?
  • Honoring the Americans community banks bank on

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