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10 reasons to work from a creative brief in bank marketing
Mar 29, 2024

10 reasons to work from a creative brief in bank marketing

  We’ve talked about this before, but it is so important to community bank marketing tha...

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GenAI won’t replace your job. But, someone using it will!
Mar 22, 2024

GenAI won’t replace your job. But, someone using it will!

According to IBIS World, “there are 2,595,852 people employed in the Commercial Banking indust...

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Are you managing your data or is your data managing you?
Mar 18, 2024

Are you managing your data or is your data managing you?

  Let me start this week’s blog with once again thanking The Financial Brand for letting...

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Personas, personalization, and high performing bank marketing
Mar 14, 2024

Personas, personalization, and high performing bank marketing

What’s the hottest term in community bank marketing these days? Personalization.   A...

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Why content is still bank marketing king
Mar 06, 2024

Why content is still bank marketing king

What is content marketing? According to the Content Marketing Institute, one of many self-proclaimed...

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Which cop are you today?
Mar 01, 2024

Which cop are you today?

Yes, that’s me. Judging from the smile, I’m guessing this was taken on one of my “...

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Category List

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Post List

  • Smarketing: aligning sales and marketing to drive growth
  • What bank marketers can learn from “Uncle Herschel”
  • Building consensus around tech adoption in banking
  • The community bank goldmine. Unstructured data
  • Why the good ol’-fashioned newsletter is still a favorite of mine
  • The Edge (AI) community banks need
  • Does your community bank have a content approval gap?
  • How breaking down silos boosts shares of wallet and mind
  • Why converting conversations into customers has never been easier
  • Whether Wienermobile or wealth management, marketing works

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