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Maybe they weren’t so “Mad” after all.
Aug 29, 2023

Maybe they weren’t so “Mad” after all.

Mad Men. While the show's portrayal of 1960’s Madison Avenue may seem dated, its portrayal of...

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Geofencing. A marketing tool whose time has come.
Aug 23, 2023

Geofencing. A marketing tool whose time has come.

Geofencing, a location-based marketing strategy, is emerging as a powerful tool that not only connec...

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Looking for highly targeted, measurable, cost-effective messaging? Google it!
Aug 17, 2023

Looking for highly targeted, measurable, cost-effective messaging? Google it!

    More and more marketers and businesses are taking advantage of the benefits of PPC adv...

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It’s in your best interest to help customers manage their debt.
Aug 10, 2023

It’s in your best interest to help customers manage their debt.

We’ve talked about financial literacy quite a bit, haven’t we? And why not? We shouldn&r...

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FedNow. A big opportunity for community banks and small businesses?
Aug 05, 2023

FedNow. A big opportunity for community banks and small businesses?

There’s a new instant payment service provider in town: the Fed. Is this a big deal, in and of...

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Post List

  • Smarketing: aligning sales and marketing to drive growth
  • What bank marketers can learn from “Uncle Herschel”
  • Building consensus around tech adoption in banking
  • The community bank goldmine. Unstructured data
  • Why the good ol’-fashioned newsletter is still a favorite of mine
  • The Edge (AI) community banks need
  • Does your community bank have a content approval gap?
  • How breaking down silos boosts shares of wallet and mind
  • Why converting conversations into customers has never been easier
  • Whether Wienermobile or wealth management, marketing works

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