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3 reasons why you need that DAM solution.

 

Why is digital asset management important?  First, how does one define a digital asset?

Digital assets can be defined as any content that can be stored digitally. In today’s rapidly evolving digital climate — for banks, in particular, as they navigate the age of the enhanced digital experience — there’s no limit to what a digital asset can be.

Consider the types of files and assets that are routinely created and shared across your organization. The marketing team, for example, creates and collaborates on print ads, social media content, videos, infographics, white papers, and much, much more. And if they’re working with third-party vendors or providers, you want the content they’re creating to be easily accessible. But only to those who should have access.

So why a DAM solution? Canto.com says: “51% of marketers waste time and money recreating unused or missing assets. Effective digital asset management requires companies to organize and govern every digital file in their media ecosystem.  Everyone can relate to spending too much time looking for a single file. This is the case for most companies operating without a DAM solution.” A digital asset management solution gives your team the ability to create, manage, publish, and share content with anyone inside or outside your organization. 

1. Compliance, security, and consistency

Brandfolder.com reminds us that “customers are more likely to purchase from a brand they recognize and because of this, Fortune 500 companies make a proactive effort to maintain brand consistency in their marketing and advertising campaigns.” Maintaining and communicating a brand identity is easier when you have a DAM platform. You can restrict access to legacy files — ensuring that only the most up-to-date assets are accessible — with the result that only those assets that meet brand and compliance standards can be accessed and shared. For example, once your creative team has finished creating an asset that meets brand and compliance standards, they can streamline production (while safeguarding compliance) by saving the layout as a template in the DAM system. As time goes on, approved users can make changes, share the changes for review, and add comments to the file, to name just a few

In order to streamline a bank’s marketing messaging around mortgage loans, for instance, the DAM platform facilitates the sharing of mortgage lending materials with only those members of the lending team who are designated to collaborate. When the lending officer logs in, the platform can be configured to present only mortgage marketing materials and will enter the individual’s personal information automatically. Brand and industry regulation compliance are never issues. Speaking of compliance, when it comes to regulators, a DAM solution is exactly what you need when they decide to pay you a visit.

2. Time and dollars wasted

Without a DAM solution, digital assets are rarely managed properly. In many cases, the wrong people are using the wrong assets at the wrong time. A DAM system establishes workflows, manages access, and streamlines the approval process so the right files get into the right hands.

If your team is spending precious time searching for mislabeled or disappearing assets, that’s time lost focusing on growing and scaling your business. In addition, your team may also be missing out on the opportunities presented by the repurposing of content. As important as freshness of content is to Google algorithms when it comes to ranking your content on SERPS (Search Engine Results Pages), you can still (and absolutely should) be repurposing your content instead of “starting from scratch” with every new marketing asset.

Plus, the importance of quick and easy access to approved assets cannot be overemphasized.  Today’s highly competitive and evolving marketplace demands a marketing department’s ability to “shoot at the ducks while they’re there,” that is, to respond quickly and turn on a dime when necessary.

3. Free your team for other critical functions

Lastly and probably most importantly, a digital asset management system frees the members of your marketing team to perform other critical functions.  A DAM solution does much more than enable sharing, uphold brand and compliance standards, and enhance your ability to respond to marketplace shifts. It allows your team to focus less on managing your marketing messaging assets and more time taking a hard look at messaging performance and learning from it. Sure, developing and placing strategic, relevant content is important, but knowing how and why it’s working (or not) is even more important. A DAM solution gives your team time to monitor KPIs, better understand your current and potential customers, and apply that learning to future campaigns.

To sum up, we here at bankmarketingcenter.com know exactly how critical a DAM platform is to a bank’s marketing department. That’s why we created one!

As always, I would love to hear your thoughts on this subject. 

About Bank Marketing Center

Here at BankMarketingCenter.com, our goal is to help you with that vital, topical, and compelling communication with customers; messaging developed by banking industry marketing professionals, well trained in the development of effective marketing communication, that will help you build trust, relationships, and revenue. And with them, your brand. Like the below “Internal Awards” ads, for instance, recently added to our library of content. To view our marketing creative, both print and digital – ranging from product and brand ads to social media and in branch signage – visit bankmarketingcenter.com.  You can also contact me directly by phone at 678-528-6688 or via email at nreynolds@bankmarketingcenter.com

#bankmarketing #communitybankmarketing #CRM #assetmanagement #digitalassetmanagement

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Google Analytics. Get way more than you pay for.

If you’re one of those individuals who’s a firm believer in the old saying, “you get what you pay for,” well, here’s a heaping helping of humble pie. It’s called Google Analytics.

We all know that if you want to run any sort of business, you need a website. Your website is one of those top-of-the-funnel marketing tactics that, by providing a visitor with content that clarifies their questions, expounds on their problem, and introduces them to a potential solution, will hopefully set them on their “buyer journey” or “path to purchase.” That’s great. Thanks to your website, you have a potential customer who has learned something about your business and is now, ideally, ready to take the next step; that is, to learn more by stepping further down the funnel and engaging in a podcast or webinar, for instance, or downloading a white paper.

The not-so-great piece of the story is that not every visitor will do that. Some will. Some may, instead, simply surf a few pages and leave. Some may not even do that; they may leave right after they land on your home page. Building and maintaining a website is, dare I say it… useless, if you can’t understand what your site visitors do once they arrive and why.

For this, you need analytics. You see, your website is far more than a marketing tactic, a mere messaging machine. Sure, it informs visitors and, if built properly — taking UX, the User Experience, in mind — can do what we talked about earlier… put people on the path to purchase. But, a site can do much more, though.  It can tell you things.

Google, to no surprise, is at the forefront of implementing and expanding upon the uses of technology while making it more accessible to, and manageable for, its users. And web analytics is no exception. While your visitors are learning about your business via your website, you’re learning about them via Google Analytics.

Google describes their web analytics platform as “a service that tracks and reports website traffic and gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions.”  Yes, it does all that… and more.

Using Google Analytics, you can understand your site users, enabling you to better grasp the effectiveness of your marketing content. Google's unique insights and machine learning capabilities help you to make the most of your data, and connect your insights to deliver better business results. Not to mention, all of this “stuff” is FREE. Yes, FREE. There are many other web analytic tools out there that extend a trial period followed by a subscription, or a one-time charge. Others offer services with conditions, such as free for a specific number of tracked users or free for self-hosted users. With Google Analytics, you get the quality service without the hefty price tag... and without conditions or limitations. 

Now, if we were talking about anybody but Google, you might be tempted to wonder just how good their analytics product is, given that it’s free. But you’re not, are you? We all know Google. They don’t make any Edsels. Their analytics product offers the same features as competing web analytic services which we really shouldn’t name, such as A—- Analytics, Mix—--, or Mat—.

What can analytics teach you?

To further assist in making your website a more effective marketing tool, Google Analytics can measure internal site searches and tell  you what potential customers are looking for within your website. This can help you improve the ease with which visitors access information across all of your site pages.  For example, analytics can tell you how many visitors leave your website after viewing only one page. This information is incredibly valuable in that it can demonstrate a need for refining your navigation or homepage design, which can then increase your site's ease of use and performance.

The Audience section of Google Analytics provides insights into visitor traits and behaviors. It can tell you the age, gender, interests, devices, and location of those who accessed your website. Understanding your audience is critical for a host of reasons, not the least of which is knowing which social media platforms to target. Knowing which platforms are driving visitors to your site can assist you in optimizing the dollars you spend on social media marketing, as well as the type of content you create for your customers. Creating the right kind of content can be just the catalyst you need to increase traffic to your website and raise your rankings in SERPS (Search Engine Results Pages). An understanding of what content on your website is gaining the most views and shares is critical to the development of future content in order to ensure that it is topical, relevant, and motivating to your customers.

Google Analytics automatically collects data for you, saving you valuable time; no more inputting data into spreadsheets or documents and moving them back and forth. You can then download your data into one of the many report templates they offer, or your very own customized report template with the dimensions and metrics you’d like to see. Like other Google services, Google Analytics can also be streamlined to be accessible via multiple devices, including your laptop, desktop computer, tablet, or phone. It can also communicate with other Google apps seamlessly, like Google AdWords, to provide you with actionable insights and increase the success of your AdWords Campaigns. 

Lastly, Google Analytics can help you see how your business is growing and expanding based on how customers visiting your website are meeting predetermined goals such as making a purchase, requesting a quote, or subscribing to a newsletter. You can also assign a number of goals that will help you to track the customer’s journey through your website based on their actions. For example, if your goal is for customers to make a purchase and sign up for your monthly newsletter, you may include this in your analytics report to see where you can address any deficits that may exist.  

In short, you can't beat the value of Google Analytics as a tool that can help you maintain a more effective web presence AND build your business.  And you certainly can't beat the price.

As always, I would love to hear your thoughts on this subject. 

About Bank Marketing Center

Here at BankMarketingCenter.com, our goal is to help you with that vital, topical, and compelling communication with customers; messaging developed by banking industry marketing professionals, well trained in the development of effective marketing communication, that will help you build trust, relationships, and revenue. And with them, your brand. Like the below “Fraudulent Activity” ads, for instance, recently added to our library of content.

 

To view our marketing creative, both print and digital – ranging from product and brand ads to social media and in branch signage – visit bankmarketingcenter.com.  You can also contact me directly by phone at 678-528-6688 or via email at nreynolds@bankmarketingcenter.com.  #bankmarketing #communitybankmarketing #websiteanalytics #googleanalytics

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Want to attract and retain the best people? Social media can help.

Author Flannery O’Connor once said, “a good man is hard to find.”  Well, you can certainly add “a good woman” to that. I’m, of course, talking about male and female employees. These days they’re terribly difficult to find and, believe it or not, even more difficult to keep. Check this out from Shrm.org’s “Job openings, quits hold near record high”: While employers are offering higher wages to attract talent, many on the sidelines are unmoved: the gap between job openings and available workers remained at 5.5 million in April, or about two jobs for every unemployed worker. The last 13 consecutive months—since June 2021—have seen more than 4 million workers quit. April marks the 11th consecutive month that more than 4 million workers left their jobs. Shrm.org goes on to tell us that “the wave of quitting signals that workers feel comfortable enough, amid record-high openings, to switch jobs in pursuit of better pay or working conditions.”

Of course, just like the old adage about customers — that it's 6-7 times more expensive to acquire a new customer than it is to keep one —replacing employees is expensive. Indeed.com tells us in “Estimating the high cost of Employee Turnover,” that “employee turnover costs employers about 33% of an employee’s annual salary.” This cost comes from factors such as advertising, screening, interviewing, onboarding, lost productivity, and more. 

Besides upping the salary stakes in order to attract and retain top talent, what can employers like small community banks do? Experts say that successful cultures — ones that are conducive to attracting and retaining top talent — have certain “personality traits” and that to develop these traits, leaders need to:

  • Strengthen the relationships between coworkers
  • Give team members maximum exposure to leadership
  • Enhance their skills and abilities so they feel like they are true experts in their field
  • Communicate objectives and paths to their achievement clearly and often so that they see success as attainable
  • Engage with team members on their future goals and help them chart a path forward

Here’s something even easier. Use your social media platforms.  

I know well from personal experience (don't we all??) that effective communication, opportunities for development, and an environment of mutual respect and collaboration are all essential to retaining the “best of the best.” But never forget the power of praise; a few kind words can go a very long way.  And, social marketing platforms are the ideal media for those kind words.  

Many of our banks are extremely active in this regard and I suspect that, as a result, their associates feel pretty good about where they’re working. As Sir Richard Branson has said: “Clients do not come first. Employees come first.” And, well, as far as I can tell he seems to have had some pretty good success with that.

Here are just a few examples of the more popular topics that our client banks are using social for:

  • Recruiting
  • Birthdays
  • Anniversaries (and nothing says “this is a great place to work" better than a multi-decade anniversary post)
  • Recognitions for advanced certifications received
  • Awards and achievements (both professional and personal)
  • Congratulating employees for their commitment to community organizations and volunteer groups

I’ve also seen posts that don’t take themselves quite so seriously, such as acknowledging the employee with the biggest smile, or “Today’s Best Dressed Employee.” As you can imagine, social media posts that focus on your associates also go a long way with potential employees… and customers. They reinforce that brand perception that is so important to small banks; that unlike the big national, you’re a neighborhood institution that is trusted and knowledgeable, and that you take a personal interest in the people who bank with you.  And to think you can accomplish all of this… with just a few social posts! 

As always, I would love to hear your thoughts on this subject. 

About Bank Marketing Center

Here at BankMarketingCenter.com, our goal is to help you with that vital, topical, and compelling communication with customers; messaging developed by banking industry marketing professionals, well trained in the development of effective marketing communication, that will help you build trust, relationships, and revenue. And with them, your brand. Like the below “Internal Award” ads, for instance, recently added to our library of content. 

To view our marketing creative, both print and digital – ranging from product and brand ads to social media and in branch signage – visit bankmarketingcenter.com.  You can also contact me directly by phone at 678-528-6688 or via email at nreynolds@bankmarketingcenter.com.

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The creative brief roadmap. Who needs one? You do.

Marketers like to talk a lot about tactics, i.e., direct mail, social media, print advertising, broadcast, etc.  And that’s because we marketing folks see the development of tactical assets, well, the fun part of marketing. I do. Don’t you?  At least, that’s been my experience over decades spent in the creative departments of ad agencies. Creating the social media posts, videos, print ads, radio spots, etc. was the step in the process in which everyone wanted to participate.

Many, many times over the course of my career, I’d be presenting creative work in a client meeting when, at some point, everyone in the room would take on the role of either writer or art director. Headlines and visuals that had been sweated over, often for weeks, were now open for discussion with the goal of improving them significantly over the course of a one-hour meeting.  At first, I was bothered by this. My writer partner and I had spent weeks developing this, say, campaign of print ads, and now this committee of individuals was going to make the work “better” by throwing out suggestions and “fixing” the campaign before lunch was brought in. As time when on, I grew a thicker skin, resigned myself to this being just another part of the process, and enjoyed lunch when it arrived.

While it’s all well and good that everyone wants to “contribute” to the creative because it’s fun, there’s a part of the process that’s not so fun, but even more important than creative development; the development of the strategy behind the creative, which takes the form of a creative brief.

Penning a creative brief is the first step in the development of any marketing messaging. The best metaphor for the creative brief is the roadmap, as it serves as a guide that will take a creative project from concept to completion. Take it from me, (after having to write many myself) writing a creative brief is hard work. While it’s tempting to simply wing it on strategy and go directly to creative development — because a brief is so challenging — the results can be disastrous. Without a roadmap, it’s very easy to take a creative project in the wrong direction. The brief serves to keep everyone on the same path, which is essential in getting to the desired destination, that being a marketing message that’s truly effective.

In brief, a creative brief is a relatively compact document that sums up the key points that must be considered in the creative development process and to ensure alignment across all of the project’s stakeholders from start to finish. Not only does that ensure the desired outcome in terms of the creative product, but it also facilitates the process, making it far more efficient and cost effective. With no diversions, we all get their quicker, which means we get to our destination faster and save some money in the process.  We’re all familiar with “scope creep.” A brief can help you avoid it and here are a few of the basics in developing a brief. (PS:  There are hundreds of creative brief templates on the web. Simply google “creative brief.”)

Step 1: Provide some background/context

Context is critical. Start your brief with a short, concise paragraph of 10 sentences or less (a guideline, not a rule!) that answers questions, according to Hubspot, like these:

Has the company launched a campaign like this before?

Why is the company choosing to launch this campaign right now?

What's happening in the market and how will this campaign respond to it?

Step 2: Deliverables

I.e., what is the team tasked with delivering? This is an easy one! Is it a campaign of print ads, a video, a social media campaign across Facebook, Instagram, Twitter, and LinkedIn? Here’s where you let everyone know what the expectation is.

Step 3: So, what’s the objective here?

I guarantee you that this is the first question that your creative team will ask. Makes sense, right?  What are we trying to accomplish? As with all of these steps, make it concise and specific. Hubspot provides this example: A messaging objective of, say, “To create a more inclusive workplace culture" is an admirable and important one, but it's vague and too broad to measure. How will you measure effectiveness? An objective such as “a 10% increase in women in leadership positions,” for example, is a much better objective. So, be specific. Perhaps you want to grow deposit accounts by 10%. Specificity now will make it much easier to determine effectiveness later.

Step 4: Who are we talking to?

Now, who is your target audience? Here’s where your personas come in handy, providing you with real insight — both demographic and psychographic — into the individual to whom you are speaking:

Demographic: Age, geographic location, household income, education, occupation, ethnicity.

Psychographic: This is how the audience thinks and feels about your brand and the product or service you’re offering. Stage of the buyer journey, personality, lifestyle, social status, activities, interests, opinions, and attitudes are all components of a persona’s psychographic profile. These insights will help you personalize your messaging, giving your audience that much-desired “emotional tug.”

Step 5: With whom are we competing?

Knowing what your competitors are doing is of tremendous benefit here. They’re offering similar products and services, right? How are they positioning them?  Talking about them? Use data on your competitors to gain insights into what seems to work, and not work, in your space. An effective brief provides the answers to questions like these: Who is the competition and what is the competitive environment? What are the competitors doing? What is their position? What are their strengths and weaknesses?

Step 6:  And now, the USP. Unique Selling Proposition

What is your USP or key message?  And don’t say you have several. You can’t. There’s an old saying around key messaging.  When you have more than one, you have none.

The key message includes the pain point, what the audience's experience might be like without the pain point, and the benefit they'll receive from your solution. That’s why this is the most difficult section of the brief; identifying the single most important benefit of your solution to your audience. Another old ad agency adage: Put on your consumer hat and ask yourself this one, simple question:  What’s in it for me? The answer is your USP.

Step 7: How should our message look and sound?

This section addresses tone, manner, and attitude. This is, or at least should be, the easy part.  The tone and voice of your messaging should be consistent with the tone and voice of your brand…which you established already and have been adhering to all this time, right? Is the voice conversational and casual, or formal and authoritative? What colors and fonts should the designer use?  The answers to these questions should be found, ideally, in your brand standards guide. Don’t have one?  Better get crackin’!

Step 8: What do you want your audience to do?

You want them to act. It helps, as always, to be specific.  In order to do that, you need a Call to Action (CTA). Here’s where you take your audience to the next step in their buyer journey.  Do you want them to visit your website, or provide their contact information in exchange for a white paper?  Here’s where your marketing funnel comes into play. Are the members of your audience in the awareness, consideration, or decision stage of their journey? Make sure that your CTA is suggesting that they skip a step in their path to purchase or to “learn more.”  Do that and you lose them.  You should be able to go back to Step 2 and your objective for guidance here.

Step 9: What’s the timeline?

Oh, right.  After your creative team has asked their first question, “what are we trying to accomplish here?” they’ll probably ask you how much time they have.  Not a whole lot of creative thinking goes into this one.  Set a deliverable date, ideally with milestones, and stick to it.

Step 10: Get buy-in from everyone involved.

Make sure to get input from all stakeholders and, most importantly, agreement. A roadmap does you no good if you have a bunch of people in your car who can’t agree on the destination or the best way to get there.

Step 11:  What not to do. 

Or, you could simply follow the advice of the Marketoonist:

 

 About Bank Marketing Center

Here at BankMarketingCenter.com, our goal is to help you with that vital, topical, and compelling communication with customers; messaging developed by banking industry marketing professionals, well trained in the development of effective marketing communication, that will help you build trust, relationships, and revenue. And with them, your brand. Like these deferred auto loan payment ads, for instance, recently added to our library of content.


To view our marketing creative, both print and digital – ranging from product and brand ads to social media and in branch signage – visit bankmarketingcenter.com.  You can also contact me directly by phone at 678-528-6688 or via email at nreynolds@bankmarketingcenter.com.

 

 

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Can and should we do more about student debt? You bet.

 

It all started with American Banker’s July 22 article, Alleviating the Student Loan Crisis through Digital Banking. It really got me thinking. About student debt, yes, but lots of other things, too; our system of higher education and its value, financial literacy, borrowing, parenting, and my own personal experience with financial matters.

For starters, I’m guessing that many of you reading this also have some personal experience with student loans. Perhaps you took one (or more) in your college days. Perhaps you have a child or children who are borrowing for college. I think it’s reasonable to make this assumption because, as the article points out, there are approximately 45 million borrowers in the U.S. — with an average debt of about $38,000 — bringing our total student debt as a nation to $1.7 trillion. Want just a tiny bit of perspective on this dollar figure? According to Statista, in 2020 the US manufacturing industry added $2.2 trillion to the US GDP.

The article goes on to state some of the “primary causes of the student loan crisis," citing a lack of state funding for higher education, tax cuts, higher tuition, and among others, loans that are awarded without adequately screening the borrower. Another reason? Borrowers are often unprepared to take on the debt because they do not have an adequate understanding of financial matters. And, believe me, borrowing for college demands more than just an understanding of money management basics, like sound investing strategies and managing one’s credit. If you’ve any doubt that borrowing for college isn’t a complex process that really requires advanced degrees in both accounting and law, try to make sense of the “guidance” provided here on studentaid.gov. Imagine trying to navigate this process as an 18-year-old high school senior.

“As future business owners, leaders, and members of society, banks and credit unions need to support these individuals with the right tools to alleviate their financial burden. Without guidance and true financial education, people with student debt will not be able to secure a successful financial future for themselves and their families,” says the article. And I couldn’t agree more. I’ll add a few thoughts to this: 1) With “support,” these young, indebted individuals are more likely to become more valuable banking customers earlier in their lives and, 2) that “support” needs to start way before they owe, on average, $38,000.  It needs to start before they even think about borrowing for college.

Now, I am a huge proponent of higher education. I am also a huge proponent of financial education. We all know that far too many Americans are, to put it bluntly, truly unable to properly manage their personal finances. “Most individuals lack a foundation for financial success,” says the article. “In fact, less than 17% of high school students are required to take at least one semester of personal finance in high school and only 34% of Americans can answer four of five basic financial literacy questions."

Clearly, more financial education is needed and individuals with student debt are certainly hamstrung when it comes to securing a financial future for themselves and their families. But where will they get that guidance and financial education?

Can young people learn financial literacy from their parents? Perhaps, but that doesn’t seem to be happening. It didn’t happen in my home. While my father certainly taught me the importance of working hard and paying my own way, with a little bit of “save your money” on occasion, that was the extent of the financial guidance I got from dad. I’m guessing that many young men share that same experience. And for young women and their parents, I doubt that there’s much conversation at all about financial matters.

When this is so important, why isn’t this learning taking place at home? I learned a little bit about why from reading cnbc’s “Who should teach kids about money? Americans say parents, but many don’t talk to their own children about it.” You can pretty much guess “why” from the title of the article. “While most Americans believe it is the job of parents to teach their kids about money,” it says, “many don’t actually talk to their children about finances.” Certified financial planner Tom Henske, managing partner at the Affluent Insurance Advisor, tells us that parents don’t talk to their children about money because “it seems like a herculean task, an endeavor to take on to teach your kids about money when you don’t really feel comfortable about the topic of money yourself.”   

I guess I never really thought of a discussion about money with my son or daughter as herculean or uncomfortable… at least compared to some of the other discussions we’ve had to have with our children about topics that I’m, well, too uncomfortable to mention here. So, as in many cases where children aren’t learning what they should from their parents, we turn to the schools. And there’s good news on that front, according to cnbc:

“The trend towards in-school personal finance classes is slowly building. Recently, Florida became the largest state to mandate a personal finance course for high school graduation. Twenty-five states now require high-school students to take personal finance coursework, either in a standalone class or integrated into another course. ‘Research shows that students who are able to participate in financial economic education class in high school make better decisions about their college financing,’ said Nan Morrison, president and CEO of the Council for Economic Education. 'They have better credit scores and lower loan default rates.’”

Back to American Banker, which quotes “student loan expert, Mark Kantrowitz” as advising us that the best way for students to overcome student debt is to avoid overborrowing in the first place. To accomplish this, “students should limit their total debt to less than their starting salary in the first year of their job out of college, allowing them to pay off their loans in less than ten years.” Now, that seems like sound advice. However, I’m not sure it’s all that practical. I don’t know when and where Mr. Knatowitz went to college, or if he borrowed to do so, but I do know that in today’s world, it is pretty impossible for a student to limit their total debt to less than their first job’s starting salary. That’s tough to do when the average cost of college – tuition and fees — runs around $20,000 per year. According to the May 5 USA Today article “College students expect to make $103,880 after graduation – almost twice the reality,” while college students expect to make about $103,880 in their first post-graduation job, the average starting salary is actually about half that at $55,260. I was able to borrow less than my first year’s salary, but my cost of attendance at the time was less than $9,000/year. The COA at this same university today is $52,000/year.

So, if you’re reading this as a parent, hopefully you’ll have these “herculean” and “uncomfortable” dinner table conversations about money management with your children. And, if you’re reading this as a community banking professional, hopefully you’ll encourage everyone within shouting distance to take a financial management course and to share what they learn with their children. Perhaps then, both students and parents will make more informed decisions when it comes to borrowing and truly reap the benefits — and the value — of a college education.

As always, I would love to hear your thoughts on this subject.

About Bank Marketing Center

Here at BankMarketingCenter.com, our goal is to help you with that vital, topical, and compelling communication with customers; messaging developed by banking industry marketing professionals, well trained in the development of effective marketing communication, that will help you build trust, relationships, and revenue. And with them, your brand. Like the below financial education ads, for instance, recently added to our library of content.

To view our marketing creative, both print and digital – ranging from product and brand ads to social media and in branch signage – visit bankmarketingcenter.com.  You can also contact me directly by phone at 678-528-6688 or via email at nreynolds@bankmarketingcenter.com