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The Problem with Bank Brand Loyalty is Also the Solution.
Feb 26, 2022

The Problem with Bank Brand Loyalty is Also the Solution.

  Since the very beginning of community banking, these home-grown institutions have enjoyed a d...

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The Ducks are There. Take the Shot.
Feb 21, 2022

The Ducks are There. Take the Shot.

Ad agency folks are famous for their metaphors. When we came up with a campaign idea, for instance,...

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Why we all need a Wall of Failures.
Feb 10, 2022

Why we all need a Wall of Failures.

 Photo courtesy of PR Week Magazine I’m somewhat ashamed to say this, since I’m suc...

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The Fossil Fuel Industry.  A Good Bet for Banks?
Feb 04, 2022

The Fossil Fuel Industry. A Good Bet for Banks?

Back in the first week of January, President Biden picked Sarah Bloom Raskin to be the Federal Reser...

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Post List

  • Smarketing: aligning sales and marketing to drive growth
  • What bank marketers can learn from “Uncle Herschel”
  • Building consensus around tech adoption in banking
  • The community bank goldmine. Unstructured data
  • Why the good ol’-fashioned newsletter is still a favorite of mine
  • The Edge (AI) community banks need
  • Does your community bank have a content approval gap?
  • How breaking down silos boosts shares of wallet and mind
  • Why converting conversations into customers has never been easier
  • Whether Wienermobile or wealth management, marketing works

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