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Personas, personalization, and high performing bank marketing
Mar 14, 2024

Personas, personalization, and high performing bank marketing

What’s the hottest term in community bank marketing these days? Personalization.   A...

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Why content is still bank marketing king
Mar 06, 2024

Why content is still bank marketing king

What is content marketing? According to the Content Marketing Institute, one of many self-proclaimed...

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Which cop are you today?
Mar 01, 2024

Which cop are you today?

Yes, that’s me. Judging from the smile, I’m guessing this was taken on one of my “...

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10 steps to a successful community bank marketing audit
Feb 14, 2024

10 steps to a successful community bank marketing audit

  What is a marketing audit and why do you need to conduct one? A marketing audit is a systemat...

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Gambling addiction. Is it a problem for banks? You bet it is.
Feb 06, 2024

Gambling addiction. Is it a problem for banks? You bet it is.

  Let's face it. An addiction to gambling is, yes, a “problem for banks,” as a rece...

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10 reasons to use video in your community bank's marketing
Feb 03, 2024

10 reasons to use video in your community bank's marketing

In recent years, video content has emerged as a marketing powerhouse, transforming the way businesse...

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GenAI and the 11-fingered spokesperson
Jan 24, 2024

GenAI and the 11-fingered spokesperson

According to a recent article in The Financial Brand, “Andrea Brimmer, chief marketing and pub...

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GenZ, GenX, GenAI, and community bank marketing
Jan 17, 2024

GenZ, GenX, GenAI, and community bank marketing

  According to a December 23, 2023 article in Forbes Magazine, “large numbers of people w...

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5 community bank marketing trends to think about
Jan 09, 2024

5 community bank marketing trends to think about

5 community bank marketing trends to think about   What will community bank marketing look like...

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Is your bank marketing missing a generation or two?
Jan 04, 2024

Is your bank marketing missing a generation or two?

As you’re well aware, banking customers now have more choices than they ever have. They also h...

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Post List

  • The Great Wealth Transfer: A $34 Trillion Opportunity for Community Banks
  • Boost engagement with our holiday observances
  • How to maintain a memorable brand.  And what can happen when you don't.
  • Don't throw the AI-generated baby out with the proverbial bathwater
  • The CFO's dilemma: A make-believe (sort of) scenario
  • 3 ways bank marketers can do more with less
  • FDIC's Part 328: what it means for community banks
  • It’s nothing personal. Or, is it?
  • GEO wants to know. What's your intent?
  • Honoring the Americans community banks bank on

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