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Top 10 Reasons to Start Your Blog Title with the Number 10.

Type the phrase “blog writing best practices” into your Google search field and what do you get? A whole host of sites that talk about why you should build a number into your blog title. Here are just a few examples:

Marketinginsidergroup.com: “9 SEO Best Practices for Blog Traffic and Engagement”

Socialmedia.com: “5 Reasons Readers like Numbers in a Headline” 

Venngage.com: “Why 10 is actually the best number to use in a blog title.”

The list, as you can imagine, is endless. As for the title of this blog, I followed the advice of the so-called experts and incorporated a number… and not just one number, but two! Hopefully, that will skyrocket this blog to the top of everyone’s organic search and garner twice the number of visits.

It is true, though. Blog titles with numbers are far more likely to get to the top of the SERPs (search engine ranking pages). I’ve also learned, as you can see from my title, that for some reason the number 10 is the best number to use, so that’s what I did.

I find this whole number thing fascinating… and not just a little puzzling. So, I thought I’d dive in and see what it was all about. I must admit that what I did learn was fairly interesting, and I’m happy to sum it up for you. After all, it’s the least I can do after luring you to my blog with a “10” in my blog title and the promise of a ten-point list of some kind. Accuse me of click-baiting if you must, but I just don’t have 10 reasons… I only have 3. Sorry.

Simplicity is king

The pundits say that numbers appeal to us, smaller numbers in particular. And, that makes sense to me… which is why I think that the folks who claim that 10 is better than 3 are wrong! Simplicity makes things easy because we know what to expect right out of the gate. With a blog that has a number in the title, we know exactly what we’re getting.

According to SocialMedia.com: “All else being equal, a headline with numbers in it will yield more traffic than a headline without. That’s been proven enough times that it should be indisputable by now. If you’re going to write a blog on how to be a better sous chef, you might as well headline it with “7 Ways to be a Better Sous Chef”; because you’ll get anywhere from 10-20% more traffic than using “How to be a Better Sous Chef”. So, I guess it’s important that the reader know that they’re not simply getting one or two tips, which might be too few. Or, 12 tips, which might be too many.  It’s important that they know that they’re getting 7… a perfect number of tips.  As Goldilocks once said, “this number of tips is just right…”

An authoritative source?

Blog titles with numbers convey authority, and people tend (not always) to turn to authoritative sources when seeking information. Numbers lend credibility. When we say, “sure, more people read blogs with numbers in the title,” that claim certainly doesn’t carry the same weight as saying, “studies have shown that blogs with numbers in the title generate anywhere from 10-20% more traffic.” As bettermarketing.pub points out: “The headline, The Key to Writing Good Headlines doesn’t compare to 7 Keys to Writing Good Headlines. It not only encourages readers to click, but sounds like it has genuine, reliable information.” Would 12 Keys to Writing Good Headlines be even more attention grabbing? Why not 15, then?  Just think of the possibilities!

Time is of the essence

SocialMedia.com says that “a headline with a small number conveys the message to the reader that it's a quick and easily read, while a large number indicates more of a reading investment. Either way, you are letting your reader know in advance what to expect.”  And that’s what people with a limited amount of time want to know; that they don’t need to spend a whole lot of time reading your blog.  Although why, then, if the supposition is that people are pressed for time, would the number 10 be more effective in a blog title than the number 3? Go figure. As it is, most people only read, according to salesforce.com, about 28% of the words in a blog post anyway. Which almost makes you wonder why bother at all?

Lastly, there’s more to writing a great blog than putting numbers in your blog title. Don’t forget to break up your text with short, bold subheads; ironically, like the ones I used here. Yet another consideration when writing a blog that you hope will score well with search engine algorithms? Length. How long should your blog post be? Ask Google with the search phrase “ideal blog length” and see what you get. Is it 300 words?  1,000? 40,000?  I think I will leave that topic to another, much lengthier blog… with, of course, the number 10 in the title!

As always, I would love to hear your thoughts. 

About Bank Marketing Center

Here at BankMarketingCenter.com, our goal is to help you with that vital, topical, and compelling communication with customers; the messaging that — developed by banking industry marketing professionals, well trained in the thinking behind effective marketing communication — will help you build trust, relationships, and revenue. And with them, your brand. To view our marketing creative, both print and digital – ranging from product and brand ads to social media and in branch signage – visit bankmarketingcenter.com.  Or you can contact me directly by phone at 678-528-6688 or email at nreynolds@bankmarketingcenter.com

 

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A blog about… blogging!

Time flies, doesn’t it?  It’s been almost two years to the day that we posted a blog about the importance of getting into the social game.  Now, we’re back with a similar discussion. This time we’re posting a blog about, you guessed it, posting a blog!  Why? Social media marketing has taken on an even greater importance over the last two years and, well, blogging has become an even more important component of social media marketing. 

As we discussed back in January of 2020, the key to growing deposits, customers, and revenues is growing relationships. That hasn’t changed. What has changed is the way consumers behave, and at the heart of it, a watershed shift from in line to online.

Take customer service, for example. Customer service has always been an important component of a bank’s offerings, right? According to tech consulting firm CapTech, in their 2021 Innovations Study, communication with a company using online chat has increased 18%, from 28% in 2020 to 46% in 2021. Another statistic? 54% said they would always choose a chatbot over a human customer service rep if it saved them 10 minutes. Goodbye human being, hello chatbot. I’ve found that online chat customer service has come a long way over the last couple of years and I guess we have advancements in technologies such as AI and Machine Learning to thank for that.  This is just one example of how critical your “digital presentation” is.

So, it’s no surprise that banks have been working hard over the last 2 years to execute against strategies that make social media marketing an integral part of their overall marketing.  And blogging should be a major focus. Not only can blogging connect with your customers, build relationships, increase brand awareness, and generate sales leads, it’s efficient, effective, and measurable. Blogging facilitates interaction, interaction equals engagement, engagement equals relationship, and relationship equals loyalty and (ideally) increased revenue. 

Blogging can put a face on your digital presence.

A website isn’t exactly the most personalized consumer touch point, is it?  And we all know how important a personalized experience is to our customers.  A blog can put a human face on your bank which, while it can’t take the place of a face-to-face, in-branch encounter, helps make your bank feel more personal, and more accessible.

Blogging helps people find you.

Start by thinking about the size of your website. How many pages are there?  Probably not that many, right? And think about how often you refresh/update the content on those pages. Probably not that often. This is where your blog comes in. Every time you create and publish a blog post, search engines consider that yet another indexed page on your website.  This means that with each blog, you’re creating one more opportunity for your site, through that blog post, to show up on the search engine results page (SERP) and drive traffic to your website in a prospect’s organic search. 

Blog content can take many forms.

Obviously, your social media marketing consists of, well, social media platforms such as LinkedIn, Facebook, Twitter, and Instagram. Every time you create and post a blog, you’re creating content that 1) you can share across your social platforms and 2) people who see it can share with each other. So, with blogging, you’re not only strengthening your social reach with the blog itself.  You’re also creating a web of engagement points that connect with each other and ultimately lead everyone you’ve engaged right to your website.

Blogs can drive long-term results.

Hubspot says: “Imagine you sit down for an hour on Sunday to write and publish a blog post. Let’s say that blog post gets you 100 views and ten leads on Monday. You get another 50 views and five leads on Tuesday as a few more people find it through social media. But after a couple of days, most of the fanfare from that post dies down, and you've netted 150 views and 15 leads. It's not over.” Since that post is now ranking, it means that for days, weeks, months, and years to come, you can continue to get traffic from that blog post. That’s because a blog post can bring traffic to your site long after its first posted. In fact, according to Hubspot, “about 90% of the leads we generate every month come from blog posts published in previous months. Sometimes years ago.”

Is this a comprehensive treatise on blog posting?  No. There are a number of additional benefits to blogging that we haven’t discussed here. And, there are a number of companies out there that can advise you on how to get the most of your blogging, from software and templates to guidance on creating a blogging editorial calendar. My hope here is that you’ve learned just enough about blogging “to be dangerous,” as the saying goes.  It’s a terrific tool for engaging customers and generating leads, so get out there and give it a try!  Oh, and by the way.  We’ve been taking our own advice. By blogging and posting regularly, we now find ourselves on the first page in a “bank marketing” organic search. So, yes, it works!

About Bank Marketing Center

Here at BankMarketingCenter.com, our goal is to help you with that vital, topical, and compelling communication with customers; messaging that will help you build trust, relationships, and with them, your brand.

To view our marketing creative, both print and digital – ranging from product and brand ads to in-branch brochures and signage – visit bankmarketingcenter.com.  Or, you can contact me directly by phone at 678-528-6688 or email at nreynolds@bankmarketingcenter.com.  As always, I would love to hear your thoughts on this subject.