Community banks thrive on relationships, trust, and local relevance. One of the most effective ways to reinforce these values is by aligning marketing efforts with meaningful observances that resonate with customers. The Bank Marketing Center (BMC) platform is designed to help community banks efficiently develop and execute marketing campaigns aligned with observances by offering:
- Customizable templates: a robust content library comprised of thousands of customizable templates; from social media posts, ads, and in-branch signage, to direct mail, brochures, and statement stuffers. These professionally designed layouts can be customized quickly and easily — no design skill needed — enabling community banks to communicate the observance, along with important details such as branch hours.
- Automated approval routing: Ensures all marketing materials meet regulatory standards without the need for extensive review processes.
- AI content generation: BMC’s integration with ChatGPT makes it quick and easy to generate promotional ideas, ad copy, social captions, and much more.
- Multi-channel distribution: And with BMC’s Social+ platform, the messaging is easily distributed across all of their marketing channels. You can read more about it in our NCBankers Association article.
Building Promotions Around Products and Services
One such opportunity — that’s just around the corner — is National Parents’ Day, celebrated on July 27. This observance provides a unique chance for community banks to both honor the parents they serve and promote relevant financial products, such as auto refi loans, credit cards, and HELOCs. Say a bank marketer wants to create a promotion around Parents’ Day and is looking for ideas. Using BMC’s AI content generation feature, they could be presented with several creative options in less than a minute. For example:
- “Celebrate Parents’ Day with Lower Car Payments”
Offer a limited-time reduced interest rate on auto refinancing for parents. Promote the offer through customized flyers and social media posts using BMC’s templates.
- “Thank You, Parents: Enjoy a $100 Cashback on Auto Refinancing”
Provide a cashback incentive for parents who refinance their auto loans during July. Use BMC’s direct mail templates to send personalized letters to existing customers.
- “Drive into Savings: Special Auto Refinance Rates for Parents”
Create in-branch signage and digital ads highlighting exclusive refinance rates for parents, emphasizing the ease and benefits of the process.
Celebrating the Moments that Matter
At the heart of every community bank is a commitment to staying connected with the people it serves. And what better way to do that than by recognizing and celebrating the moments that matter to them? Observances like National Parents’ Day offer community banks an ideal opportunity to demonstrate that community commitment while also driving awareness and engagement around their products and services.
With BMC’s robust suite of customizable templates, AI content generation, automated compliance tools, and multi-channel distribution, community bank marketers can quickly, easily, and effectively roll out timely, relevant campaigns that resonate with their audience. Whether you're honoring parents with a special auto refinancing offer or spotlighting another important holiday, BMC makes it easy to engage an audience meaningfully and, importantly, drive results.
Bank Marketing Center
We’re Bank Marketing Center, the leading, subscription-based provider of automated marketing services to community banks. Our goal is to help bank marketers with topical, compelling communication with customers that builds trust, relationships, and revenue. And we do this through automating critical bank marketing functions, such as content creation, social media management and digital asset management, as well as regulatory and brand compliance.
We also want to share what we know – and learn along the way – with all our community banking friends. Whether it’s the latest on AI technology, suggestions on how to attract and retain top talent, or the importance of data protection, we’re here to make bank marketing the best that it can be.
Want to learn more about what we can do for your community bank and your marketing efforts? You can start by visiting bankmarketingcenter.com. Then, feel free to contact me directly by phone at 678-528-6688 or via email at nreynolds@bankmarketingcenter.com. As always, I welcome your thoughts.