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What Banks can Learn from Caramel Colored, Carbonated Water
Aug 03, 2021

What Banks can Learn from Caramel Colored, Carbonated Water

All the talk these days seems to be about digital transformation and offering a personalized digital...

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Personalization versus Privacy… the Banker’s Tightrope.
Jul 28, 2021

Personalization versus Privacy… the Banker’s Tightrope.

Personalization versus privacy...

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Your Mail?  Don’t Worry, It’s On Its Way.
Jun 17, 2021

Your Mail? Don’t Worry, It’s On Its Way.

why not to use direct mail in the short term...

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Customer Service. Can Technology Fix It?
May 17, 2021

Customer Service. Can Technology Fix It?

A lot has been written lately about how banks and credit unions need “digital transformation&r...

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Introducing Martech Without the Migraine.
May 07, 2021

Introducing Martech Without the Migraine.

Just in case you stepped away from your computer for a few minutes, marketing technology or martech,...

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The Right Marketing Resource is Out There… If You Can Find It.
Mar 25, 2021

The Right Marketing Resource is Out There… If You Can Find It.

There’s no doubt that in terms of sheer numbers, the gig worker pool has certainly grown. Acco...

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Free Stock Photos Often Come with a Price.
Mar 09, 2021

Free Stock Photos Often Come with a Price.

“If it sounds too good to be true, it probably is.” It’s an adage that, in my own...

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Auto re-fi loans can lead to additional revenue down the road.
Jan 21, 2021

Auto re-fi loans can lead to additional revenue down the road.

I’m one of the lucky few who, at the moment, doesn’t have a car payment.  And when...

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Why use a credit card when your PAL will Pay?
Dec 10, 2020

Why use a credit card when your PAL will Pay?

Credit cards are important to banks, right?  Important enough, it appears, that some banks will...

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Are you simply serving up Spam?
Dec 07, 2020

Are you simply serving up Spam?

We all know email marketing, right?  Of course; our inboxes are inundated with them on a daily...

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  • 8 reasons why banks should go bananas
  • Hyperlocal Marketing: How Community Banks Can Leverage Local
  • The Great Wealth Transfer: A $34 Trillion Opportunity for Community Banks
  • Boost engagement with our holiday observances
  • How to maintain a memorable brand.  And what can happen when you don't.
  • Don't throw the AI-generated baby out with the proverbial bathwater
  • The CFO's dilemma: A make-believe (sort of) scenario
  • 3 ways bank marketers can do more with less
  • FDIC's Part 328: what it means for community banks
  • It’s nothing personal. Or, is it?

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