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Google Analytics. Get way more than you pay for.
Aug 19, 2022

Google Analytics. Get way more than you pay for.

If you’re one of those individuals who’s a firm believer in the old saying, “you g...

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Want to attract and retain the best people? Social media can help.
Aug 14, 2022

Want to attract and retain the best people? Social media can help.

Author Flannery O’Connor once said, “a good man is hard to find.”  You c...

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The creative brief roadmap. Who needs one? You do.
Aug 05, 2022

The creative brief roadmap. Who needs one? You do.

Marketers like to talk a lot about tactics, i.e., direct mail, social media, print advertising, broa...

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Can and should we do more about student debt? You bet.
Aug 01, 2022

Can and should we do more about student debt? You bet.

  It all started with American Banker’s July 22 article, Alleviating the Student Loan Cr...

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Marketing Dollars are Back. Are you Prepared?
Jul 26, 2022

Marketing Dollars are Back. Are you Prepared?

I recently saw some statistics around financial industry marketing budgets. Now, I guess I’m r...

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Are you getting the most out of your social media messaging?
Jul 18, 2022

Are you getting the most out of your social media messaging?

Well, over our last few blogs we’ve talked a bit about social media marketing. We’ve tal...

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Almost 8 reasons why your bank needs a blog
Jul 06, 2022

Almost 8 reasons why your bank needs a blog

Time flies, doesn’t it?  It’s been almost two years to the day that we posted a&nbs...

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5 Ways to Attract Customers Using Social Media
Jul 05, 2022

5 Ways to Attract Customers Using Social Media

If you have teenagers at home, you’ve probably heard – if you can corral them long enoug...

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Smart social marketing starts with a SMART plan.
Jun 27, 2022

Smart social marketing starts with a SMART plan.

The secret to successful marketing is, of course, planning.  Before you spend a dollar, you wan...

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Social Media Marketing. Is It Really That Simple?
Jun 20, 2022

Social Media Marketing. Is It Really That Simple?

It never ceases to amaze me; when, where, and how often I see people on their phones. Especially whe...

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Post List

  • Stablecoins, fintechs, and the specter of shrinking deposits
  • Stablecoins: Instead of banks or with banks?
  • Zero-click search: the new frontier for community banks
  • Observances matter. Here’s why.
  • Is there anything AI can’t do for community banks? Let’s ask AI
  • Smarketing: aligning sales and marketing to drive growth
  • What bank marketers can learn from “Uncle Herschel”
  • Building consensus around tech adoption in banking
  • The community bank goldmine. Unstructured data
  • Why the good ol’-fashioned newsletter is still a favorite of mine

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