Ad agency folks are famous for their metaphors. When we came up with a campaign idea, for instance,...

 Photo courtesy of PR Week Magazine I’m somewhat ashamed to say this, since I’m suc...

Back in the first week of January, President Biden picked Sarah Bloom Raskin to be the Federal Reser...

The marketing mix. I’m sure you’ve heard of it. It’s an essential part of developi...

Community banks may be missing out on a big opportunity here: Kidfluencer marketing! I can see now;...

I always find The Financial Brand blogs worth reading and this one was no exception: The CMO Role in...

It was a few months ago that this story came to light and we wrote about it; here was Uncle Sam once...

A week or so ago, we talked about inclusivity and the importance of defining your target audience. T...

Granted, I’m not an economist. I’m a marketing guy. So, to a certain extent, when it com...

 It’s time for another installment of “What is Marketing, exactly?” That&rsqu...