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10 reasons to work from a creative brief in bank marketing
Mar 29, 2024

10 reasons to work from a creative brief in bank marketing

  We’ve talked about this before, but it is so important to community bank marketing tha...

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GenAI won’t replace your job. But, someone using it will!
Mar 22, 2024

GenAI won’t replace your job. But, someone using it will!

According to IBIS World, “there are 2,595,852 people employed in the Commercial Banking indust...

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Are you managing your data or is your data managing you?
Mar 18, 2024

Are you managing your data or is your data managing you?

  Let me start this week’s blog with once again thanking The Financial Brand for letting...

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Personas, personalization, and high performing bank marketing
Mar 14, 2024

Personas, personalization, and high performing bank marketing

What’s the hottest term in community bank marketing these days? Personalization.   A...

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Why content is still bank marketing king
Mar 06, 2024

Why content is still bank marketing king

What is content marketing? According to the Content Marketing Institute, one of many self-proclaimed...

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Which cop are you today?
Mar 01, 2024

Which cop are you today?

Yes, that’s me. Judging from the smile, I’m guessing this was taken on one of my “...

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10 steps to a successful community bank marketing audit
Feb 14, 2024

10 steps to a successful community bank marketing audit

  What is a marketing audit and why do you need to conduct one? A marketing audit is a systemat...

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Gambling addiction. Is it a problem for banks? You bet it is.
Feb 06, 2024

Gambling addiction. Is it a problem for banks? You bet it is.

  Let's face it. An addiction to gambling is, yes, a “problem for banks,” as a rece...

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10 reasons to use video in your community bank's marketing
Feb 03, 2024

10 reasons to use video in your community bank's marketing

In recent years, video content has emerged as a marketing powerhouse, transforming the way businesse...

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GenAI and the 11-fingered spokesperson
Jan 24, 2024

GenAI and the 11-fingered spokesperson

According to a recent article in The Financial Brand, “Andrea Brimmer, chief marketing and pub...

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Post List

  • It’s nothing personal. Or, is it?
  • GEO wants to know. What's your intent?
  • Honoring the Americans community banks bank on
  • National Volunteer Week: The ideal time to market your community commitment
  • 8 Ways to celebrate National Small Business Week
  • How community bankers can put a first home within reach
  • Adhere to LinkedIn’s guidelines or you could be “LinkedOut.”
  • Be their partner in achieving the American Dream
  • They’re not just customers. They’re innovators.
  • Wealth health: how banks benefit from focusing on finances and fraud

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