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How important are marketing promises? Ask the customer you lost.
Apr 18, 2023

How important are marketing promises? Ask the customer you lost.

    Whether you’re a fast-food restaurant, an online retailer, a local financial in...

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It’s almost Earth Day. Market your “greenness!”
Apr 10, 2023

It’s almost Earth Day. Market your “greenness!”

  Earth Day is almost here, a good time to be thinking about what we can all do to help protec...

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Want your content viewed?  Better pay attention to Google.
Jan 20, 2023

Want your content viewed?  Better pay attention to Google.

    SEO, as you know, now plays a more critical role than ever in the marketing content th...

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Don’t let tech take your focus off what really matters.
Jan 09, 2023

Don’t let tech take your focus off what really matters.

If you’re anything like me and try to stay abreast of the latest bank marketing “happeni...

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3 reasons why you need that DAM solution.
Aug 26, 2022

3 reasons why you need that DAM solution.

  3 reasons why you need that DAM solution.   Why is digital asset management important?&n...

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Google Analytics. Get way more than you pay for.
Aug 19, 2022

Google Analytics. Get way more than you pay for.

If you’re one of those individuals who’s a firm believer in the old saying, “you g...

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Want to attract and retain the best people? Social media can help.
Aug 14, 2022

Want to attract and retain the best people? Social media can help.

Author Flannery O’Connor once said, “a good man is hard to find.”  You c...

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Can and should we do more about student debt? You bet.
Aug 01, 2022

Can and should we do more about student debt? You bet.

  It all started with American Banker’s July 22 article, Alleviating the Student Loan Cr...

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Marketing Dollars are Back. Are you Prepared?
Jul 26, 2022

Marketing Dollars are Back. Are you Prepared?

I recently saw some statistics around financial industry marketing budgets. Now, I guess I’m r...

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Are Community Banks Really Bucking the Trend?
Jun 01, 2022

Are Community Banks Really Bucking the Trend?

Let me begin by admitting that I found these recent articles both informative and confounding. In th...

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Post List

  • Small businesses are talking. Are banks listening?
  • Mutually exclusive priorities? Maybe not.
  • Brand trust: more important than ever
  • Stablecoins, Fintechs, and the specter of shrinking deposits
  • Stablecoins: Instead of banks or with banks?
  • Zero-click search: the new frontier for community banks
  • Observances matter. Here’s why.
  • Is there anything AI can’t do for community banks? Let’s ask AI
  • Smarketing: aligning sales and marketing to drive growth
  • What bank marketers can learn from “Uncle Herschel”

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