I just recently read somewhere that if you’re a community bank and it takes a customer more th...

I’ve said this before, and I’ll say it again:  I’m not an economist. While I...

Let me take you back, briefly, to my early days in “the business,” that being the advert...

What do bananas and baking soda have to do with bank marketing? I thought you would never ask. Let&r...

Good news for some of us old-school marketers… direct mail is back!  Unless you’re...

April is Financial Literacy Month, a time when we recognize the importance of financial literacy. If...

About two years ago, we published this blog:  Time to get in the Social Game” and you kno...

  I unearthed this photo  just recently (yes, it’s yours truly!) and it got me think...

  Since the very beginning of community banking, these home-grown institutions have enjoyed a d...

Ad agency folks are famous for their metaphors. When we came up with a campaign idea, for instance,...