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Does Your Marketing Automation Tool Need an Education?
Apr 12, 2022

Does Your Marketing Automation Tool Need an Education?

Let me take you back, briefly, to my early days in “the business,” that being the advert...

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Bananas, Baking Soda, and Bank Marketing
Apr 05, 2022

Bananas, Baking Soda, and Bank Marketing

What do bananas and baking soda have to do with bank marketing? I thought you would never ask. Let&r...

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Is the New Inbox the Old Mailbox?
Mar 25, 2022

Is the New Inbox the Old Mailbox?

Good news for some of us old-school marketers… direct mail is back!  Unless you’re...

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Help them learn now, so they don’t learn the hard way later.
Mar 21, 2022

Help them learn now, so they don’t learn the hard way later.

April is Financial Literacy Month, a time when we recognize the importance of financial literacy. If...

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TikTok for Community Banks? @Whodathought?
Mar 14, 2022

TikTok for Community Banks? @Whodathought?

About two years ago, we published this blog:  Time to get in the Social Game” and you kno...

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Steering your Bank in the Right Direction?
Mar 09, 2022

Steering your Bank in the Right Direction?

  I unearthed this photo  just recently (yes, it’s yours truly!) and it got me think...

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The Problem with Bank Brand Loyalty is Also the Solution.
Feb 26, 2022

The Problem with Bank Brand Loyalty is Also the Solution.

  Since the very beginning of community banking, these home-grown institutions have enjoyed a d...

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The Ducks are There. Take the Shot.
Feb 21, 2022

The Ducks are There. Take the Shot.

Ad agency folks are famous for their metaphors. When we came up with a campaign idea, for instance,...

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Why we all need a Wall of Failures.
Feb 10, 2022

Why we all need a Wall of Failures.

 Photo courtesy of PR Week Magazine I’m somewhat ashamed to say this, since I’m suc...

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The Fossil Fuel Industry.  A Good Bet for Banks?
Feb 04, 2022

The Fossil Fuel Industry. A Good Bet for Banks?

Back in the first week of January, President Biden picked Sarah Bloom Raskin to be the Federal Reser...

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Category List

  • RSS feed for SubBlog Bank Marketing (3)

Post List

  • The Great Wealth Transfer: A $34 Trillion Opportunity for Community Banks
  • Boost engagement with our holiday observances
  • How to maintain a memorable brand.  And what can happen when you don't.
  • Don't throw the AI-generated baby out with the proverbial bathwater
  • The CFO's dilemma: A make-believe (sort of) scenario
  • 3 ways bank marketers can do more with less
  • FDIC's Part 328: what it means for community banks
  • It’s nothing personal. Or, is it?
  • GEO wants to know. What's your intent?
  • Honoring the Americans community banks bank on

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